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given the level of abstraction the train of thought travels along, it might be more appropriate to change the word business to institution.

there's also a very analogous essay to be written that makes the same 2x2 for writers (by modern extension filmmakers / youtubers / etc), since they are a big piece social reality formations

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Thank you for your insights. You mentioned Twitter as one example of a demiurgical business. What other businesses would you consider demiurgical?

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I wonder if a company can consciously or unconsciously evolve from being one to be another one of the 4 quadrants? OR the type is determined at the starting point without any room to graduate?

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