Is there a there there? You'll know when you…

Time for another very basic topic: ambiguity versus uncertainty. We live in a world with gradually increasing levels of uncertainty and ambiguity. Over the last few decades we've become much more comfortable with uncertainty, but still suck at dealing with ambiguity. Ambiguity is not knowing what you are looking at, as in those trick drawings that look like a rabbit one way, a duck another way. Uncertainty is not knowing what to do with what you're looking at. Unlike uncertainty, which is about missing or noisy information, ambiguity can exist even with complete, clean information. It is about interpretation and meaning, and is as such a truly creative act of seeing.

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